Now on Music Row
A novelty OOH campaign to announce the opening of Virgin Hotels Nashville.
VIRGIN HOTELS NASHVILLE
SOCIAL MEDIA MARKETING
Virgin Hotels announced their new Nashville location with promotional "records" on Record Store Day, paying homage to the city's musical heritage. I used stock imagery with stylized typography to create fun and memorable album art. However, the pandemic led to Record Store Day being canceled, and the mock records were repurposed as animated social media content.