The
JOAN
ZONE
Branding and illustration for a cosmically powered professional development offsite.
JOAN CREATIVE
MOTION GRAPHICS
PRESENTATION GRAPHICS
GIFS
APPAREL GRAPHICS
Project Summary
JOAN Creative's CCO wanted an unconventional theme for the agency's professional development offsite: Horror. It had to be scary, fantastic, inspiring, and resist crass, insensitive, or exploitative genre cliches like helpless women or mentally ill murderers.
My design solution used the visual language of the cosmic horror subgenre. Cosmic horror deals with the terrifying and incomprehensible aspects of the universe, often featuring themes of interdimensional rifts and ancient forces.
In The JOAN ZONE, JOAN Creative would harness these forces to create award-winning creative for their clients.
My design solution used the visual language of the cosmic horror subgenre. Cosmic horror deals with the terrifying and incomprehensible aspects of the universe, often featuring themes of interdimensional rifts and ancient forces.
In The JOAN ZONE, JOAN Creative would harness these forces to create award-winning creative for their clients.
