Red Means Go
This elegant custom lettering was created for a spur-of-the-moment Virgin Hotels travel campaign.
Virgin Hotels' target audience of fun-loving travelers values exclusivity and exceptional service. Therefore, I crafted a fluid script, ‘Go’ for the campaign’s tagline, otherwise set in their house typeface. This combination of a contemporary sans serif and the classic custom script is playful and sophisticated. It paired perfectly with the modern surrealist tone of the campaign imagery shot by Jimmy Marble and maintained visual interest as a stand-alone mark.