Pony
A brand exploration for a brazenly queer dive bar featuring matchbooks, merchandise, party flyers, and lots and lots of neon pink.
PONY BAR
NIGHTLIFE BRANDING
APPAREL GRAPHICS
POSTERS
PACKAGING
![](https://freight.cargo.site/t/original/i/286ae2eb06115a55bf0c28a8bdec2a02449feba3c10ff6aaf21768dc2e814b2f/LOGO.png)
Project Summary
Pony is a gay dive bar in Seattle’s Capitol Hill with a niche, unconventional, and highly opinionated queer clientele. It is a joyously haphazard place with a strong point of view. It is camp, punk, and sex-positive. I made the designs feel as hand-touched as possible: custom lettering, hand-drawn illustration, and devil-may-care layouts, all united by a bright neon pink.
![](https://freight.cargo.site/t/original/i/3de64e74cb7b24de760a3f60a9cf68d136b74850fe83f048b676a53ac1c5b2f4/MATCHBOOK.png)
![](https://freight.cargo.site/t/original/i/db834f05eaf0048e3fb5f05fcffa6231eb843564036b85e30c6f7c78d4a3b402/OPTIMIZED-MATCHBOOK-CYCLE.gif)
![](https://freight.cargo.site/t/original/i/2514da1901a2d187290662cec9ff42ce7d394a57b90c9b4a2098f05b429ab9f1/MATCHBOOK.png)
![](https://freight.cargo.site/t/original/i/fa9c28642145f43d35f02051110ab1baccfe578e54868e435cf2541a99e49175/VASE03.png)
![](https://freight.cargo.site/t/original/i/3a3e1bdd77d9bad3773606b4566fb4fa776cffdc8d60ac8d8cfef62e5edbd3cc/TANKTOP.png)
![](https://freight.cargo.site/t/original/i/f6cf8f1e61eea7ee4e8dbd5b7c298cffdd5ceffa8728ffc8996636d7f854ea19/SHIRT.png)
![](https://freight.cargo.site/t/original/i/e8be3aec66bff25346b840a54e1641162a2839921bfec2d19e069b05946a38a5/VASE02.png)
![](https://freight.cargo.site/t/original/i/c5d9e79ef359115a28c827c77c5de3f9e66edf6c88ceb510052b2c22f393ff30/POSTERS.png)
![](https://freight.cargo.site/t/original/i/6564182497bed337996fc2beee37e68145dc9572032bf5837782ce85e8160cf5/PONY-POSTER-08.jpg)
![](https://freight.cargo.site/t/original/i/4f14f8071ab25f1abf79f16fb0301a67822fbe7f403aa509db934a1779e3b482/PONY-POSTER-05.jpg)
![](https://freight.cargo.site/t/original/i/d8220a1d50ccad36ad4626ea5a21d6b199fb706da58ce6d0a9131c33dce944ed/PONY-POSTER-07.jpg)
![](https://freight.cargo.site/t/original/i/3869b15e6cc2dc57195b7c823ced58724715d4002148783a63413c6140dc450d/PONY-POSTER-06.jpg)
![](https://freight.cargo.site/t/original/i/618e61e713e2a6856bb6e6863fb62f1f40e3e3914496e99d13f1f6fd225f019d/PONY-POSTER-02.jpg)
![](https://freight.cargo.site/t/original/i/beb1c3f4abac0c698643e86342502ce4f379e53f7536825cc9c77e6f19c7fe55/PONY-POSTER-01.jpg)
![](https://freight.cargo.site/t/original/i/1b8e35cb6caa2f440461de20aff4c068af0d8c4a5ca703ef2bb4cab953069312/PONY-POSTER-03.jpg)
![](https://freight.cargo.site/t/original/i/cbed23d9d1ab550341dbc0b8a2958fb70056f5ef1ee6e06f47a5a1938a375cc0/PONY-POSTER-04.jpg)
![](https://freight.cargo.site/t/original/i/00d4333eae919eae94a3d5f92e9199cf784e670f3b811cea1d04bf1602030adc/VASE01.png)
![](https://freight.cargo.site/t/original/i/38cf9cc58163e002984a4e9e97cc675938acc032639d3bc7fb562e3981ae9c1d/ponyAD.jpg)