A brand exploration for a brazenly queer dive bar featuring matchbooks, merchandise, party flyers, and lots and lots of neon pink.
Pony is a gay dive bar in Seattle’s Capitol Hill with a niche, unconventional, and highly opinionated queer clientele. It is a joyously haphazard place with a strong point of view. It is camp, punk, and sex-positive. I made the designs feel as hand-touched as possible: custom lettering, hand-drawn illustration, and devil-may-care layouts, all united by a bright neon pink.