Pony


Pony is a fabuously derranged gay dive bar for queer misfits. Marcus Wilson designed the the place and took inspiration from a number of alt subcultures. The bar’s decor is a flamboyant blend of bath house, punk show, disco, and leather dungeon.

He wasn’t a “trained” designer. Because he didn’t make everything pixel perfect his Xerox designs looked and felt hand touched and unique.

I’d done much of Pony’s graphics from 2017 through 2019. During my time there I defined the bar’s identity through typography, color palette, illustration, texture, pattern, photography and more.

Logo


Let’s start here with logo. If it’s not in black or white, you’re doing it wrong. Don’t rotate the logo. It can live inside or among other graphics, but don’t crowd it or put it on top of a busy background. And don’t distort, crop or shrink it down to a speck.



Old logo



My redesign


And in case you missed it, the ‘P’ is also the Mars symbol for male.

Shirts








DJ Booth


Large scale Xeroxes of queer icons applied in cut and paste style.




Happy Hour



Happy Hour print ad in The Stranger’s HH Guide


Happy Hour sidewalk sign
Triangular standing Happy Hour menu for the bar


Happy Hour menu flat


Happy Hour slide for Twist Film Festival

Posters


Printed on neon paper to glow in blacklight.

New Year’s Eve 2019

Pride 2018 weekend poster series




Halloween 2018 weekend poster series


Matchbooks