Cook in Place
A mutual aid social media campaign to help support our hard-hit restaurant community & provide at-home cooking inspiration during the COVID-19 lockdown.
VANITY FAIR NAPKINS - GEORGIA-PACIFIC
FOOD & BEVERAGE
SOCIAL CAMPAIGN BRANDING
LOGO DESIGN
Project Summary
The COVID-19 lockdown was hard for restaurant chefs. So JOAN Creative enlisted talented restaurant chefs from around the country to record and share their weekly cooking videos hosted by the Vanity Fair Napkins brand. These videos provided fun cooking content and spread awareness for the Lee Initiative, an activist organization committed to creating more diversity, equity, sustainability, and compassion in the restaurant industry.
I designed clean and friendly social media graphics for an audience needing distractions and home-cooking inspiration. Each week’s content included 4x5 and 9x16 assets for recipe card carousels and how-to video posts.
I designed clean and friendly social media graphics for an audience needing distractions and home-cooking inspiration. Each week’s content included 4x5 and 9x16 assets for recipe card carousels and how-to video posts.
