Virgin Hotels:
Be The First
Virgin invites locals to test out its new Nashville hotel by accomplishing 'firsts'.
VIRGIN HOTELS NASHVILLE
LAUNCH CAMPAIGN BRANDING
BRAND ACTIVATION
Project Summary
As a designer at JOAN Creative, Virgin Hotels and I collaborated on a promotion for the opening of the boutique chain’s Music City location that targeted locals who may be primed for a post-pandemic change of scenery in their own backyard.
If you wanted to get up to some mild shenanigans—like checking in with a fake name, stealing the toiletries or hocking a loogie off the roof—we encouraged you to document your fun with disposable cameras. If you shared the pics, it might even win you free accommodations.
If you wanted to get up to some mild shenanigans—like checking in with a fake name, stealing the toiletries or hocking a loogie off the roof—we encouraged you to document your fun with disposable cameras. If you shared the pics, it might even win you free accommodations.
